For businesses that outgrew their tools
We build custom CRMs &
software
that pay for themselves.
Custom software for small businesses with real revenue — built around how you actually work, not how a SaaS template thinks you should.
Your logo, your domain, your system — your crew logs into yours, not someone else’s.
Free 48-hour audit. We walk through your business, then send back a written plan. No call, no pitch, no credit card.
Sound like you?
If any of these is true, we should talk.
Each one is a sign your business outgrew its starter tools. Tap any to start an audit on the system that fixes it.
The most common one
Your customers live in a spreadsheet.
Follow-ups slip through every week. The deals you forget to chase add up to real money — usually more than the cost of the system that would have caught them.
Fix it with
Customer CRM →
Your SaaS stack costs more than rent.
HubSpot + Calendly + Mailchimp + Notion. $2K+/mo for tools that don't talk to each other.
Paper invoices. Slow payments.
You bill three weeks after the job. They pay three weeks after that.
Your site doesn't actually sell.
People land, scroll, and bounce. Squarespace was designed for designers — not jobs.
Tracking jobs in texts and notebooks.
Your dispatch system is a group chat. Half the time the right tech misses the route.
Drowning in manual ops.
10–20 hours a week on stuff a script could do in seconds.
The range
As simple, or as deep,
as you need it.
Start simple
01A custom website that converts.
Mobile-first, custom-designed, with booking and contact flows built around how you actually win customers. Replaces Wix or Squarespace with one site you own.
Live in weeks, not months.Fixed price after your free 48-hour plan.
Or go deep
02A custom operating system.
CRM, dispatch, estimates, invoicing, inventory, and every integration in between. The whole back office, built for your shop and wired together.
Cancel the subscription pile.Fixed price after your free 48-hour plan.
Most clients land in the middle. Compare the three tiers →
See the tiersWhy this matters
We built our own software first. Then we started shipping it for clients.
Peak — our internal revenue platform — replaces $850/mo of SaaS we used to pay for. CRM, lead capture, reviews, SEO content, billing, outreach. Same playbook, your business.
Why us
Operators, not account managers.
01
You own everything.
Code in your repo. Domains in your name. Hosting in your account. Data in your tables. We hand you the keys at launch — if you ever leave us, the work goes with you.
02
Operator pricing.
Direct line to who's building. No PMs, no five-person calls, no agency overhead in the bill.
03
Month-to-month.
Every recurring service is month-to-month. If we're not delivering, you walk. No annual contracts.
FAQ
Frequently asked questions
Do you only work with businesses in Phoenix?
No. We're based in Phoenix, Arizona, and we work with businesses all over the country. Most of a build happens over screen shares and a shared staging link, so your zip code doesn't change anything. If you're in the Valley and want to meet in person, that's easy too.
What do you actually build?
The system your business runs on. A CRM that matches your sales process, an estimator your techs use in the truck, a dispatch and job board, invoicing, a customer portal, the dashboard that tells you what happened yesterday. Your logo, your domain, your data. People call it an ERP; we just call it your system.
How long does it take?
A focused tool — one job board, one estimator, one portal — usually ships in 3 to 6 weeks. A full platform with several pieces wired together runs 8 to 14 weeks. You watch it come together on a live staging link the whole time instead of waiting months for a reveal.
Do I have to replace everything at once?
No, and you shouldn't. Most owners start with the one thing that hurts most — the scheduling mess, the invoices going out late, the spreadsheet three people fight over — and we build outward from there once it's earning its keep.
What does it cost?
Depends entirely on what you need built, so we don't post a number that would be wrong for you. Tell us the problem and you get a free plan back within 48 hours with the scope, the timeline, and a fixed price. No call required, and nothing starts until you say go.
Start here
Tell us what you're trying to fix.
Free 48-hour audit. Personal walk-through. Written plan back, ranked by revenue impact. No call, no pitch, no credit card.
Free plan · 48 hours
Tell us about your project.